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Analytics Services

Method × metric, on your own data

Twenty ways we turn analytics, machine learning and automation into numbers an operator can defend — each one a process: data in, treatment, decision out.

Conversion

  • ANALYTICS

    Conversion

    +30%

    Lift sign-up conversion with behavioural data

    Session replay locates the drop-off; form fields are re-ordered and re-timed around it.

    View the process
  • ANALYTICS

    Conversion

    +18%

    Raise checkout completion under an A/B framework

    A hypothesis queue with significance gating — no more shipping changes nobody can measure.

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  • ANALYTICS

    Conversion

    +25%

    Turn site search into orders

    Zero-result terms mapped to stock, plus a synonym layer, so a search stops being an exit.

    View the process
  • ANALYTICS

    Conversion

    +12%

    Buy back mobile conversion with performance work

    Core Web Vitals diagnosed per component; slow elements fixed in order of conversion impact.

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  • ANALYTICS

    Conversion

    +8%

    Re-time bidding to when buyers actually buy

    Ad-hour data joined to on-site conversion hours; budget moves out of the mismatch window.

    View the process

Personalisation & ML

  • ML

    Personalisation & ML

    +15%

    Lift paying-rate on a games platform with collaborative filtering

    Player-behaviour embeddings plus an offer-timing model, not a static bundle page.

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  • ML

    Personalisation & ML

    +22%

    Grow repeat basket size with purchase-sequence models

    Next-basket prediction drives the follow-on offer instead of hand-picked pairings.

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  • ML

    Personalisation & ML

    +40%

    Extend member session time with content personalisation

    Browsing-vector clusters re-order the homepage modules per segment.

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  • ML

    Personalisation & ML

    14d

    Flag churning members fourteen days early

    Behavioural-decay features trigger retention actions — several times the win-back rate of blanket coupons.

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Growth & CRM

  • ANALYTICS

    Growth & CRM

    +28%

    Lift CRM revenue with RFM × LTV tiers

    Broadcast EDMs become tiered journeys, with a dedicated cadence for the high-value tier.

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  • ANALYTICS

    Growth & CRM

    +20%

    More orders from the same spend via attribution modelling

    Platform-reported ROAS reconciled against first-party conversions; double-counted channels cut.

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  • ANALYTICS

    Growth & CRM

    D8

    Find the day-eight retention cliff

    Retention curves decomposed to acquisition channel, so the weak channel shows itself.

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  • AUTOMATION

    Growth & CRM

    +15–30%

    Recover blocked conversions with server-side tracking

    Past ad-blockers and ITP, ad algorithms get the full signal back before they optimise.

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  • ANALYTICS

    Growth & CRM

    100%

    Restore full-funnel attribution with a UTM audit

    Every campaign link checked against a naming spec; broken chains repaired so no channel loses its credit.

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Pricing & Product

  • ANALYTICS

    Pricing & Product

    +9%

    Raise margin without losing volume via elasticity tests

    Price-band experiments with competitor price monitoring as the guardrail.

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  • ML

    Pricing & Product

    Double new-product hit rate with review NLP

    Demand themes mined from public reviews at scale; specs written against real complaints.

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  • ML

    Pricing & Product

    −35%

    Cut stock-out losses with demand forecasting

    Seasonality and the platform campaign calendar in the model; reorder lead times computed, not guessed.

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  • ANALYTICS

    Pricing & Product

    −25%

    Shrink the returns hole

    Returns concentrated by SKU, channel and size mapped first — fixes target the cluster, not the catalogue.

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  • ANALYTICS

    Pricing & Product

    NET

    Price promotions by their net margin, not their GMV

    Voucher-period orders re-costed with fees and returns, so a campaign is judged by what it kept.

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Operations

  • AUTOMATION

    Operations

    −40%

    Reduce support workload with conversation classification

    Frequent questions clustered and automated; people keep only the high-value conversations.

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  • ML

    Operations

    24h

    Catch order fraud and ad fraud within a day

    Order patterns and traffic fingerprints watched for anomalies before spend and penalties stack up.

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  • AUTOMATION

    Operations

    3d→1h

    Monthly reporting from three days to one hour

    Every SaaS source lands in one warehouse; figures and charts generate themselves.

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  • ML

    Operations

    Top 5

    Mine the support inbox for the next quarter's fixes

    Conversations clustered by complaint theme; the top themes become an owned, ranked backlog.

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  • ANALYTICS

    Operations

    5d

    An AI-readiness audit of your data in five days

    Each source sampled for gaps, drift and identifier mess before any AI project is scoped on top.

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Market Intelligence

  • INTEL

    Market Intelligence

    1:1

    Close the listing-quality gap against category leaders

    Image counts, keywords and rating structure compared line by line — know if you lose on page or on price.

    View the process
  • INTEL

    Market Intelligence

    48h

    Answer competitor price moves two days faster

    Public listings logged daily; a cut triggers an alert with a margin guardrail attached.

    View the process
  • INTEL

    Market Intelligence

    +1Q

    See category demand a quarter early

    Search volume, official statistics and platform signals composed into one leading index.

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Figures are illustrative target ranges for each method; engagements are scoped against your own baseline before any number is promised.