Growth & CRM · AUTOMATION
Recover blocked conversions with server-side tracking
+15–30%
Ad-blockers, ITP and consent gates remove a share of browser-side conversion events before the ad platform ever sees them, and the bidding algorithm optimises on what is left. This engagement moves the conversion signal server-side and restores what was being dropped.
The process
Measure the gap first
Browser-reported conversions compared against back-office orders by channel and by browser, so the size of the loss is known before anything gets built.
Stand up the server container
A server-side GTM container, or an equivalent endpoint, running on your own subdomain and receiving events from both the site and the order system.
Forward with identity and consent
Events sent to Meta CAPI, Google Ads and the TikTok Events API with hashed identifiers, deduplication keys and consent state attached, so no order is counted twice.
Verify before trusting
Event match quality and deduplication rates checked in each platform's own diagnostics until server and browser events reconcile against the order ledger.
Let the algorithms relearn
A defined relearning window after cutover, with performance read once the learning phase closes rather than in the first noisy days.
What we need from you
- Access to your tag manager and DNS for a tracking subdomain
- An order or CRM system that can emit conversion events
- Your current consent management configuration
What you get
- Server-side container with a documented event schema
- Deduplicated CAPI and Events API feeds with verified match quality
- Before-and-after signal recovery report by channel
Timeline
Three to five weeks, plus a relearning window.