Published spread
Where your number sits against the cited public table
Search cost benchmarks circulate as a single average. But the reported industry averages span $1.63 to $9.87 a click. Enter yours to compare it with that range rather than treating the overall average as a target.
Published spread
LiveMetric
Each metric uses the lowest and highest industry averages reported in the cited table.
USD
What your account actually records for this metric.
Your figure across the published range
All-industry average
Figures transcribed from LocaliQ / WordStream, 2026 search advertising benchmarks. Read how to use them
Your figure sits between the lowest and highest reported industry averages. That is directional context, not an account percentile or a performance target.
- Against the all-industry average
- 1.11x
- All-industry average
- 5.42
- Lowest industry average
- 1.63 · Arts & Entertainment
- Highest industry average
- 9.87 · Attorneys & Legal Services
- Position across the published range
- 53%