Break-even
What you can afford to pay for a customer
Enter your own order economics to calculate the acquisition cost and ROAS they can support — first order alone, and again once repeat purchases are counted.
Break-even
LiveCurrency
What a typical order bills, before advertising.
%
Share of the order left after cost of goods.
Currency
Shipping, payment fees, packaging — whatever gross margin does not already cover.
Orders
Further orders the average customer places in your planning period.
%
Profit you want to keep as a share of first-order revenue.
What you can pay for a customer
Cost per order at target marginBreak-even cost per orderCost per customer, with repeat
- Cost per customer, with repeat
- 330
- Break-even ROAS
- 2.27x
- ROAS floor, with repeat
- 1.52x
- Break-even cost per order
- 220
- Contribution per order
- 220
- Cost per order at target margin
- 170
- ROAS at target margin
- 2.94x