Creative volume
How many new assets the budget actually needs
Spend rises, the creative count does not, and the same asset is served to the same person until it stops working. Frequency is impressions divided by people reached — so the number of assets a budget needs is arithmetic, not taste.
Creative volume
LiveCurrency
What the account will spend on this audience over a month.
Currency
Cost per thousand impressions the account actually pays.
People
People the buy is aimed at, not the total addressable audience.
Times
Impressions one asset can carry per person before it stops working. Set it from your own results; there is no universal figure.
Assets
New creatives the team genuinely ships per month.
Assets needed against what you ship
Assets you can produce
- New assets needed this month
- 2
- Days one asset lasts
- 23
- Frequency across the buy
- 4.00x
- Impressions bought
- 800K
- Budget your capacity supports
- 120,000
- Budget over that ceiling
- —