Conversion · ANALYTICS
Re-time bidding to when buyers actually buy
+8%
Ad platforms report the hour an ad was served; the business cares about the hour an order was placed, and the two rarely line up. This engagement joins both clocks and moves budget out of the window where they disagree.
The process
Land both clocks in one table
Hourly spend, impressions and clicks pulled by API from the ad platforms into the warehouse, next to on-site orders timestamped in the same timezone.
Read the mismatch
Cost by hour compared against orders and revenue by hour, split by channel and by device, so the gap is located rather than assumed.
Separate demand from delivery
Hours with genuinely weak intent distinguished from hours where delivery is cheap and conversion follows later, using a lagged conversion window rather than same-hour attribution.
Re-time the bids
Bid adjustments and budget schedules rewritten hour by hour and day by day, moved in staged increments so a single change is still readable.
Read it against a holdout
Performance compared to the pre-change baseline and to unchanged campaigns, with seasonality and promotion periods excluded from the read.
What we need from you
- Ad account API access across active channels
- Order data with reliable timestamps
- At least eight weeks of history for the pattern
What you get
- Hourly spend-versus-orders view
- Dayparting schedule per channel
- Post-change read against baseline and holdout
Timeline
Two to four weeks to the first schedule.