Conversion · ANALYTICS
Turn site search into orders
+25%
A visitor who searches has already told you what they want, which makes a zero-result page one of the most expensive screens on the site. This engagement reads the search log, maps demand to what is actually in stock, and closes the gap with a synonym layer.
The process
Pull the search log
Every query, result count and post-search action exported from the site-search engine or GA4 into the warehouse, so terms can be counted rather than sampled.
Rank the failures by lost demand
Zero-result and low-click terms sorted by query volume and by the revenue of the sessions that contained them, not by alphabet.
Map terms to stock
Top failing terms matched against the catalogue by hand and by embedding similarity, separating a naming gap from a genuine inventory gap.
Ship the synonym layer
Naming gaps resolved with synonyms, redirects and curated results; true inventory gaps routed to a back-in-stock or substitute module instead of an empty page.
Measure search-attributed revenue
Search-to-order conversion and zero-result rate tracked weekly, with the term list re-run so new failures surface before they age.
What we need from you
- Search log export or search-engine access
- Product catalogue with stock status
- A merchandiser who can confirm substitutes
What you get
- Ranked zero-result term list with lost-demand estimates
- Synonym and redirect map ready to load
- Weekly search-conversion view
Timeline
Three to five weeks, depending on catalogue size.