Growth & CRM · ANALYTICS
More orders from the same spend via attribution modelling
+20%
Every ad platform reports the conversions it can claim, and the sum of those claims exceeds the orders in your back office. This engagement reconciles platform-reported ROAS against first-party conversions, then moves budget on the reconciled number.
The process
Collect both ledgers
Platform exports from Meta, Google and TikTok on one side; warehouse orders carrying click identifiers on the other, over the same window and the same time zone.
Deduplicate the claims
Orders matched to click IDs and UTM parameters, so an order claimed by three platforms is counted once and attributed by evidence rather than by claim.
Model the assist
A position-based or data-driven model applied to the deduplicated paths, with an incrementality check on the channels most likely to be taking credit for demand they did not create.
Rebalance in bounded steps
Budget moved in defined increments with a stated observation window, so each shift stays reversible and its effect stays readable.
Keep the reconciliation running
A weekly reconciliation view in the warehouse, so platform-reported and first-party ROAS sit side by side instead of diverging quietly.
What we need from you
- Read access to your ad accounts
- Order data carrying click identifiers and UTMs
- Current budget split and target ROAS
What you get
- Deduplicated conversion ledger
- Channel-level reconciled ROAS with an assist model
- Staged rebalancing plan and a weekly reconciliation view
Timeline
Three to five weeks to the first rebalance.