Conversion · ANALYTICS
Lift sign-up conversion with behavioural data
+30%
Sign-up flows rarely fail everywhere at once — they fail at one step, for one segment, for a reason you can watch. This engagement instruments the flow, finds that step, and re-orders the form around it.
The process
Instrument the funnel
PostHog (or GA4) events on every form step, plus session replay on abandonments — first-party data, your property.
Cut the drop-off by segment
Completion decomposed by device, channel and new-vs-returning, so the fix targets the segment actually leaving.
Watch the evidence
Replay sessions at the failing step: which field stalls, where validation surprises, where the keyboard covers the button.
Re-order and re-time
Fields re-sequenced, optional fields deferred, social sign-in placed where the stall was — one change per hypothesis.
Hold it to a number
Each change ships behind an A/B split; the lift is read against significance, not against a feeling.
What we need from you
- Access to your analytics property (or a 30-minute install)
- The sign-up flow URL and its form logic
- Two weeks of traffic for the baseline
What you get
- Instrumented funnel with replay
- Drop-off diagnosis by segment
- Re-ordered flow shipped behind an A/B test, with a defended lift number
Timeline
Two to four weeks, baseline included.