Breast Cancer Health Initiatives

ArchWell Health Announces National 'Pink Letter Project' Day

ArchWell Health — a national healthcare provider specializing in primary care for adults aged 60 and over — has designated July 15 as National 'Pink Letter Project' Day. This announcement marks the launch of the organization's fourth annual breast cancer health campaign, which aims to shift the preventative care timeline earlier than the traditional October focus of Breast Cancer Awareness Month.

With the National 'Pink Letter Project' Day, ArchWell Health seeks to address a critical gap in women's health, as nearly a quarter of women between 50 and 74 are not current with their mammogram screenings. The organization seeks to avoid the 'October Backlog' that overwhelms imaging centers with appointment requests during the fall awareness surge.

Over the next two and a half months, ArchWell Health will deploy a comprehensive outreach strategy across its network of more than 90 primary care centers in 13 states.

Open at source ↗