Month-Long Sales Competition

Bazooka Brands® Teases The Great Candy Battle: MomTok Edition

Bazooka Brands® has introduced 'The Great Candy Battle: MomTok Edition' — a month-long promotional campaign launching in August 2026 that pits reality television personalities Jessi Draper and Mayci Neeley against each other in a sales competition for the company's iconic confections.

The initiative divides the brand's portfolio into two teams, with Jessi representing Ring Pop® and Push Pop®, while Mayci fronts the campaign for Juicy Drop® and Baby Bottle Pop®. The creator who generates the higher sales lift for their assigned products will secure a charitable donation in their name, though the company has committed to contributing to both chosen organizations regardless of the final outcome.

'The Great Candy Battle: MomTok Edition' unfolds as a live content series across social media platforms, with the creators campaigning at various New York City landmarks, including a Times Square showdown, a subway activation featuring the Push Pop mascot, and a nightlife-inspired Baby Bottle Pop Service experience at Union Square.

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