Advocacy Apparel Capsules

Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness

Freddie, Canada's leading PrEP provider, launched Freddie Shop, a quarterly capsule e-commerce store. The new online format features limited-edition apparel, including a dad hat, a sweater, socks, a gym bag, and a jockstrap, priced between $8 and $55.

Available exclusively across Canada, the first drop will donate 20% of its proceeds to CAAN, a national Indigenous-led organization that supports First Peoples living with and affected by HIV/AIDS through advocacy, education, and community-led programs.

Merchandise used for advocacy is an increasingly common strategy for healthcare brands to promote their causes in everyday settings, especially within LGBTQ2S+ communities. As healthcare brands continue to explore community-driven marketing, Freddie Shop shows how limited-edition apparel can extend a brand's mission beyond its base and into the cultural conversations that shape public health perception.

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