Countryside-Inspired Fashion Campaigns

Burberry Launched Its Escape to the Countryside Campaign

Burberry unveiled 'Escape to the Countryside,' marking Moses Martin's fashion campaign debut alongside Edie Campbell, Nora Attal and Sang Woo Kim. The campaign follows a group of friends on a summer road trip from the city to the English countryside, culminating at Deene Park, a historic manor estate in Northamptonshire. Martin's band, People I've Met, provides the soundtrack with its song For Hire.

The campaign showcases Burberry's Autumn 2026 collection, featuring House Check accessories in archive beige, cotton piqué polo shirts, check bikinis and outerwear including the men's water-resistant Leadenham trench and the women's ruched-hem Tillydrine coat.

As heritage fashion houses lean into nostalgic storytelling, Burberry shows how campaigns rooted in place, music and storytelling can strengthen a brand's identity beyond the products themselves.

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