Trophy Trunk Partnerships
Louis Vuitton Became the Australian Open's Official Trophy Trunk Partner
Louis Vuitton joined the Australian Open as the tournament's Official Trophy Trunk Partner, unveiling two bespoke Monogram trunks designed to accompany the Daphne Akhurst Memorial Cup and Norman Brookes Challenge Cup. Both trunks feature bold blue tones inspired by the Australian Open courts, a white 'V' symbolizing "Victory" and "Vuitton," gold hand-painted details and signature lozine trim.
Crafted by Louis Vuitton artisans at the historic Asnières ateliers, the trunks blend heritage craftsmanship with technical precision to protect and elevate the championship trophies. House Ambassador Carlos Alcaraz received the Norman Brookes Challenge Cup in its bespoke trunk during the 2026 Men's Final, with the presentation made by actress Chloë Grace Moretz and tennis legend Marat Safin.
Louis Vuitton shows how extending craftsmanship beyond apparel into ceremonial objects can transform a sponsorship into a genuine cultural ritual.
- Source
- Trend Hunter
- Published
- 2026-07-21
- Category
- Ultraluxury
- Credited
- ca.louisvuitton