HIV Stigma-Addressing Films

Casey House Released the Big Fucking Deal Short Film

Casey House, a specialty hospital in Toronto dedicated to providing care for people living with and at risk of HIV, has released a short film titled Big Fucking Deal. Directed by Academy Award-nominated filmmaker Hubert Davis, this cinematic project is the latest installment in Casey House's ongoing Smash Stigma campaign, created in partnership with Bensimon Byrne and NarrativeXPR.

Big Fucking Deal aims to illuminate the compounding effects of stigma faced by individuals living with HIV, particularly when their diagnosis intersects with other challenges such as housing insecurity, substance use dependency, mental health struggles, and discrimination related to identity. The film highlights the gap between medical advancements in HIV treatment and the real-world barriers that prevent equitable access to consistent, compassionate care.

Casey House's initiative is grounded in survey findings revealing that only 44% of Canadians are confident that people living with HIV receive stigma-free health care when needed, and more than half admit they do not fully understand what it means to live with HIV today.

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