Animated Eye Health Campaigns

Prevent Blindness Debuts the Multimedia Best Eyes for Life Campaign

Prevent Blindness has launched a national multimedia campaign called 'Best Eyes for Life,' which introduces two animated characters — Iris and Cornelius — to demonstrate practical eye health practices and address widespread misunderstandings about vision care.

The organization’s own survey of over 1,000 American adults revealed that nearly three-quarters of respondents believe they would experience noticeable symptoms if something were wrong with their eyes, even though serious conditions such as glaucoma and diabetic retinopathy often show no early warning signs. Other misconceptions identified by the research include that almost half of those surveyed did not know that swimming while wearing contact lenses can cause eye damage, and only a small fraction recognized that a dilated eye exam can detect not only eye diseases but also systemic issues like diabetes, high cholesterol, brain tumors, and heart disease. Additionally, a quarter of respondents reported it had been three to five years or longer since their last eye exam, and nearly one in four said they obtain eye health information from the internet or social media rather than medical professionals.

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