High-Luxury Consumer Racing Events
Glenfiddich & Aston Martin Formula One™ Team Host More Events
Glenfiddich, the renowned single malt Scotch whisky distillery, has reinforced its multi-year alliance with the Aston Martin Formula One Team through a series of exclusive, high-end events held during the Formula 1 Lenovo Grand Prix du Canada in Montreal. These activations were collectively branded under the banner of BEYOND.
The collaboration between Glenfiddich and the Aston Martin Formula One Team moves beyond a standard sponsorship by curating a comprehensive lifestyle experience that intertwines the worlds of luxury spirits and elite motorsport. The entities offered select group of VIP attendees an immersive journey that spans intimate dining, large-scale social gatherings, and unprecedented trackside access. The weekend's activities commenced with an exclusive dinner at Bar George, where guests were treated to a multi-course meal meticulously paired with a progression of Glenfiddich expressions, culminating in a toast with the 16 Year Old Aston Martin Limited-Edition.
- Source
- Trend Hunter
- Published
- 2026-07-14
- Category
- Ultraluxury
- Credited
- dolcemag