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Strategic Beauty-Focused Retail Expansions

Urban Outfitters Supports Yes Day Beauty's Us Debut

Urban Outfitters has deepened its investment in the beauty category with the exclusive U.S. brick-and-mortar launch of Yes Day Beauty — an emerging skincare brand founded by 14-year-old entrepreneur Coco Granderson and developed alongside award-winning cosmetic chemist Ron Robinson.

Yes Day Beauty was created to simplify skincare for young consumers. It offers a gentle, effective formulas that make self-care approachable and joyful. The products stand out thanks to the inclusion of the proprietary Yes Magic complex — a blend of probiotics, moisture magnets, and antioxidants designed to support healthy, hydrated skin. The product lineup includes the Float Foam Cleanser, Whip Dream Moisturizer, Inner Beam Hydration Mist, and Lip Sweetie Lip Mask, now available in a new Yuzu Sorbet flavor.

The partnership marks Yes Day Beauty's first physical retail presence in the United States and reflects the retailer's continued focus on introducing culturally relevant, next-generation beauty brands to its customers.

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Strategic Beauty-Focused Retail Expansions
Source
Trend Hunter
Published
2026-07-14
Category
Market
Credited
prnewswire

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