Unified Retailer Rewards Programs

Trig’s Rewards Blends Loyalty and Fuel Rewards

Trig’s Rewards is being rolled out as a unified loyalty and fuel rewards platform to help customers maximize their ability to earn and redeem consistently. The deployment will span across its five northern Wisconsin locations and was developed through a partnership with RSA America with coverage including in-store kiosks, mobile app, integrated field rewards and a digital promotions engine. The program will help customers to enjoy a unified experience without the need to sign up or manage two different programs.

CEO of RSA America Ravi Achanta spoke on the new Trig’s Rewards platform saying, "For Trig’s, fuel rewards are more than a promotion. They’re a core part of how the company builds loyalty with shoppers. Our platform allows Trig’s to connect fuel rewards, loyalty and digital promotions into a single experience, making it easier for customers to save and easier for the business to understand what drives engagement.”

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