Mango-Scented Newspaper Ads

Swiggy Instamart Launched a Scented Campaign in the Times of India

Swiggy Instamart, a leading quick commerce delivery platform in India, recently introduced an innovative campaign with a mango-scented advertisement on the front page of the Times of India in Mumbai. Featuring vibrant visuals of mangoes alongside the tagline "Read this ad with your nose," the campaign effectively created a unique multisensory experience for readers.

Image Credit: Swiggy Instamart / Marketing-Interactive

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