Next-Gen Teen Magazines

WYouth is a New W Magazine Publication for Gen Z

WYouth (pronounced double youth) is W Magazine’s new teenage sister publication, rooted in W’s rich archives and thoughtfully reimagined for Gen Z—a generation with a strong affinity for pre-digital simplicity. “The idea for WYouth came from a conversation with Sofia Coppola and Sara Moonves, where we were thinking about the magazines we grew up with when we were teenagers,” says Nirui. “They were so influential and shaped all of the things we were obsessed with. We want to bring back that spirit, but for today—through pop culture experimentation and physical media, inspiring the next generation on style, beauty, and fashion history through the perspective of W Magazine," shared Ava Nirui, the former creative director of Heaven by Marc Jacobs, the brand’s youth-focused line.

The debut print issue of WYouth is coming in September 2026 and will be published biannually.

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