Tissue-Shaped Trucks

Uber's Sorry for Your (Team’s) Loss Stunt Consoled Disappointed Sports Fans

With the last of the World Cup 2026 matches on the horizon and teams that nearly made the final eliminated, Uber sent a branded Sorry for Your (Team’s) Loss tissue truck to the streets to console devastated England fans. Although soccer fans may have felt blue as a result of their team losing, spotting the stunt gave them the chance to claim 30% off their ride home.

Throughout the sporting tournament, fans have experienced a rollercoaster of highs and lows, and the moments just after a gutting loss, or a nail-biting elimination, are just as ripe for connection as the celebrations. This unmissable truck shaped like a box of tissues made it to nine host cities and two FIFA Fan Festivals as part of Uber's wider Sorry for Your (Team’s) Loss, running across the tournament in the United States, Mexico and Canada.

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