Sleepy Shopper Campaigns

Tre Stelle's Sleep Shopper Campaign Inspired Commuters to Wake Up

Commuters passing through Toronto's Union Station, Vancouver's Commercial-Broadway Station and Montreal's Gare Centrale recently saw sleepy people in bathrobes with sleeping masks and hair curlers pushing grocery carts as part of Tre Stelle's Sleep Shopper campaign. Created to help Canadians wake up from shopping on autopilot and rethink their regular cream cheese purchase, the stunt disrupted morning routines and highlighted Tre Stelle Original Cream Cheese and the brand's new Lactose-Free Garlic & Chives, Canada's first flavored lactose-free cream cheese.

Consumers tend to gravitate toward familiar brands and products out of convenience, leaving little room to discover something new even when a better option might be on a nearby shelf. Tre Stelle's latest activation promises to stick in the minds of shoppers and resurface the next time they're standing in the aisle, nudging them to reach for something different.

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