AI Marketing Agents

Penny by BirdseyePost Rapidly Launches Targeted Direct Mail Campaigns

Penny by BirdseyePost is a fully autonomous AI marketing agent created to support businesses of all sizes and sectors by quickly creating and launching targeted direct mail campaigns across North America.

This AI-powered marketing agent deeply understands what makes a business unique—its value proposition, customer base, and key objectives—and condenses weeks of work into minutes. “Every mail piece Penny produces uses machine learning to generate a unique offer and product recommendation, allowing retailers to rapidly scale personalized engagement programs with minimal effort,” said co-founder and CTO Shardul Frey.

After putting together targeted campaigns, Penny automatically prints and then sends the engaging mailers via USPS and Canada Post. This smart, automated, scalable solution for businesses requires minimal human intervention, aside from physical mail delivery.

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