Functional Basketball Tournament Partnerships

Windex has been named the Official Glass Cleaning Partner for the Phillips 66 Big 12 Basketball Tournaments, which will feature the ASB GlassFloor LED court making its official United States debut during competition.

The partnership involves a presenting role for the Windex Glass Court Cleaning Crew, a team tasked with maintaining the playing surface throughout the events. The crew will be dressed in uniforms styled after high-rise window cleaners as a thematic nod to the glass court. Windex's presence as the Official Glass Cleaning Partner extends to dynamic on-court visuals powered by the LED technology embedded in the floor and social media content designed to engage fans with the real-time action.

The playful execution, with cleaning crew uniforms and branded accessories, creates shareable moments that resonate both with live audiences and viewers at home.

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