Humorous Natural Deodorant Campaigns

Native Runs Ad Poking Fun at the Pumpkin Spice Latte Lovers

Personal care company Native has released a full-page ad in the New York Times announcing the end of its Pumpkin Spice Latte product line. Far from a straightforward announcement, the ad uses the opportunity to playfully roast the ubiquitous fall flavor/scent, telling customers -- as well as themselves -- that "you have bad taste."

The ad comes as the first installment of the brand's larger roast-inspired campaign, which is being launched to promote its latest coffee-house scented line. “We had a good four year run with Pumpkin Spice Latte and it was fun while it lasted," said Meng Li, the Vice President of Marketing at Native. Now the company looks to abandon the latte-loving craze and all its cliche, meme-worthy associations.

No doubt, this copy-heavy newspaper ad has an old-school feel, giving it a refreshing appeal while bolstering its bold and hilarious message.

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