Canadian-Made CPG Brand Campaigns

Kruger Products Debuts Made by Canadians for Canadians

Kruger Products has launched a new campaign titled 'Made by Canadians for Canadians.' With this initiative, the CPG brand aims to encourage consumers to choose locally manufactured tissue products.

The Made by Canadians for Canadians campaign highlights Kruger Products' deep roots in Canada, with nine production facilities across British Columbia, Ontario, and Quebec, and emphasizes its commitment to supporting Canadian communities. By incorporating uniquely Canadian phrases and cultural references — such as 'A-Zed' instead of 'A-Zee' and 'double-double ply' — the campaign uses humor and national pride to connect with consumers. Kruger Products also underscores its dedication to sustainability and local investment, having contributed over $1 billion in Quebec alone since 2018 to modernize its operations and meet consumer demand.

In an era where many shoppers prioritize buying locally made goods, Kruger Products makes it easier to identify Canadian-made items by prominently displaying 'Made in Canada' on its packaging.

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