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giffgaff's Huggable Poster Conveys the Feeling of Being Valued

April 1st marks Price Hike Day in the UK, a date when various price increases for household bills come into effect, and mobile provider giffgaff, which protects its members from mid-contract price hikes, launched a Huggable Poster to share that same sense of comfort with passersby. The large, hot pink and unmissable activation takes the form of a custom billboard with memory foam and fuzzy arms that welcome people in public into a warm embrace. "While many other mobile providers are inflicting price rises on their customers, at giffgaff we’re taking a different path. We’re dishing out data boosts of up to 200%, delivering more value to our members with no added expense. And what does that feel like? Like a big hug," said Nerissa Abrahams, Head of Advertising at giffgaff.

On 1st April, people can look out for the Huggable Poster at Kings Cross St. Pancras.

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Interactive Embrace Billboards
Source
Trend Hunter
Published
2026-03-31
Category
Billboards
Credited
creative.salon, giffgaff

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