互動擁抱廣告牌
giffgaff 的擁抱海報傳遞被重視的感覺
4 月 1 日在英國是「加價日」（Price Hike Day），是各項家庭開支加價正式生效的日子，而致力保障會員免受合約中途加價影響的流動網絡供應商 giffgaff，推出一款「可擁抱海報」，向路人傳遞同樣的一份安慰感。這件搶眼的桃紅色巨型裝置，以特製廣告牌的形式呈現，內置記憶泡棉及毛絨手臂，可將路過的公眾人士溫暖擁入懷中。giffgaff 廣告主管 Nerissa Abrahams 表示：「當許多其他流動網絡供應商正向客戶施加加價壓力之際，giffgaff 選擇走一條不同的路。我們正提供高達 200% 的數據升級，在不加收費用的情況下為會員帶來更多價值。而這種感覺是甚麼？就像一個大大的擁抱。」
4 月 1 日當天，大家可以留意 King's Cross St. Pancras 一帶的「可擁抱海報」。
英文原文
April 1st marks Price Hike Day in the UK, a date when various price increases for household bills come into effect, and mobile provider giffgaff, which protects its members from mid-contract price hikes, launched a Huggable Poster to share that same sense of comfort with passersby. The large, hot pink and unmissable activation takes the form of a custom billboard with memory foam and fuzzy arms that welcome people in public into a warm embrace. "While many other mobile providers are inflicting price rises on their customers, at giffgaff we’re taking a different path. We’re dishing out data boosts of up to 200%, delivering more value to our members with no added expense. And what does that feel like? Like a big hug," said Nerissa Abrahams, Head of Advertising at giffgaff.
On 1st April, people can look out for the Huggable Poster at Kings Cross St. Pancras.
- 來源
- Trend Hunter
- 發布
- 2026-03-31
- 品類
- Billboards
- 出處
- creative.salon, giffgaff