Co-Branded 6-Packs

Heinz and Heineken Created a Craveable Matchup for Sports Fans

The FIFA World Cup is a tournament built on matchups—from decades-old rivalries to shared allegiances—and Heinz and Heineken are coming together to celebrate a summer of soccer with "the match we’ve all been waiting for," a six-pack of Heineken with one bottle swapped for an essential game-day condiment. Beer and ketchup have both earned their places as the backbone of sports watch party rituals, and for summer 2026, fans of the pairing will have plenty of opportunity to appreciate a match with a cold one in hand and a plate of something dippable nearby.

While many branded collabs remain out of reach for fans because of their premium prices or limited availability, this one from Heinz and Heineken is marketed as one that's especially easy to DIY at home.

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