Democratized Driving Lessons

e.l.f. Cosmetics Launched Grip, Set, Go with RED Driver Training

Knowing how to drive is a skill that has the potential to unlock a new level of freedom and confidence, prompting e.l.f. Cosmetics to give away thousands of driving lessons to learners in the UK in partnership with RED Driver Training through its Grip, Set, Go campaign. According to research commissioned by e.l.f, more than 70% of women surveyed in the UK say that getting a driver’s license made them, or would make them, feel more empowered—and yet, on average, learning to drive costs UK learners up to £3,000.

To democratize access to driving lessons, e.l.f. Cosmetics and RED Driver Training are connecting learners to a block of 10 hours of free lessons through the Grip, Set, Go sweepstakes. As part of the campaign, people in the UK may spot e.l.f.-branded vehicles on the road in areas with the longest test center waitlists and high learner pressure.

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