Personalized Gifting Apps

Covet is a New Social Gifting App That Eliminates Guesswork

Covet is a new social gifting app designed to change the way people exchange gifts, ultimately making the experience better for gifters and recipients. Gift-givers often struggle to know what to buy, and as a result, gift recipients can end up with well-intentioned presents that, plainly, they just don't want. The app allows users to curate a personalized marketplace of the items they actually want, and see what others in their life covet for occasions big and small. The Covet List is a dynamic collection that users can share with friends and family to take the guesswork out of buying for birthdays or holidays, and Covet likens it to a registry for life.

"My college boyfriend asked me to pick out two pairs of earrings. He surprised me with a third pair I had never seen. We broke up," said Jennifer Mantz, co-founder of Covet. "The success of a total surprise gift is risky and leaves the giftee feeling uncomfortable and guilty for not liking it."

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