Immersive Brand Garage Stores

Gibson is Opening Its Garage Store in Las Vegas Next Year

Gibson announced a 9,000-square-foot Gibson Garage opening at Miracle Mile Shops on the Las Vegas Strip in 2027. The location will be the brand’s fourth Garage and will showcase Gibson, Epiphone, Kramer and other brands through an interactive retail environment combining instruments, live music, collectibles and customization.

The Las Vegas store will feature a central performance stage, an Acoustic Murphy Lab Collection Room and the first Les Paul ’59 Experience Room, where visitors can explore the history of the 1959 Les Paul Standard and design a custom version. The space will also include the second Gibson Gallery in the U.S. and a private showroom for artists and industry partners.

For consumers, the concept blends shopping with performances, storytelling and hands-on product discovery. The expansion reflects growing use of experiential flagship stores to deepen engagement and turn retail locations into entertainment destinations.

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