Fruit Waste Ink Posters

Dole Sunshine Company Created ‘Malnutrition Labels’

To highlight how important it is for people to make healthy choices, Dole Sunshine Company teamed up with St Luke’s and Bompas and Parr for a campaign that uses fruit waste ink for printed posters. The "malnutrition labels" were positioned close to food trucks to bring attention to junk food consumption habits and the many millions of people who are affected by malnutrition due to unhealthy diets.

For this health-focused project, the company worked with food scientists to discover the best richly pigmented fruits to use in the colorful fruit waste ink posters.

The malnutrition facts fruit ink posters are also being supported by social and digital activations that drive home the Dole Sunshine Company belief that "Good nutrition should be more like sunshine – available for all."

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