Whisky-Dispensing Fanny Packs

The Fireball Dad Bod Whisky Fanny Pack Features a Realistic Belly

With the rise of everything high-protein, six-pack culture and gym-fluencers, Fireball Cinnamon Whisky claims "dad bod is on the verge of extinction" and, in preparation for Father's Day, it's dropping the Fireball Dad Bod Whisky Fanny Pack. The realistic-looking limited-edition bag is styled to look like it has a tattoo arching over the belly button, and the Fireball Dad Bod Whisky Fanny Pack comes pre-loaded with 1.75 liters (about 35 shots) of Fireball, plus a spout for easy pouring.

To amplify the reach of the Fireball Dad Bod Whisky Fanny Pack and bring attention to mysteriously disappearing dad bods, the top-selling shot brand teamed up with Southern Charm reality stars Austen Kroll and Salley Carson for a cheeky, over-the-top campaign in the style of a PSA.

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