European-Style Butter-Inspired Sweepstakes

Plugrà Premium European-Style Butter Marks Pi Day

Plugrà® Premium European-Style Butter, a brand owned by Dairy Farmers of America, is celebrating Pi Day by launching a national sweepstakes and sharing professional baking tips that position its high-butterfat product as the essential ingredient for achieving a superior, flaky pie crust.

This marketing position is timely as consumer surveys suggest that the majority are willing to invest more in premium ingredients for better outcomes in handmade flaky pie crusts. Plugrà® Premium European-Style Butter's emphasis on its slow-churned process and 82% butterfat content ensures its performance in pastry preparation.

To highlight its product during Pi Day, Plugrà® Premium European-Style Butter partners with celebrity chef Claire Robinson to share practical techniques like grating frozen butter and maintaining cold temperatures. The accompanying sweepstakes offer prizes such as "314 instant-win prizes of one pound of free Plugrà butter," Five Grand Prizes of "free Plugrà butter for a year and a scratch-baked pie from New York City's iconic Little Pie Company," and more.

Image Credit: Plugrà® Premium European-Style Butter

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