High-Profile Longevity Community Initiatives

Novotel Has Introduced the Novotel 37 Collective

The Novotel 37 Collective figures as a community initiative that brings together athletes, culinary innovators, and wellness experts to promote the concept that small, consistent daily improvements can lead to significant long-term well-being outcomes. This ethos is ingrained in the collective’s name, which is derived from the mathematical principle that a 1% improvement each day compounds to a roughly 37-fold positive change over the course of a year.

At its core, the community initiative is designed to make longevity strategies more accessible by shifting focus away from extreme wellness regimens toward manageable, sustainable habits. Current members of Novotel 37 Collective include Olympic gold medalist Kauli Vaast, plant-forward chef Alfie Steiner, former footballer Javier Pastore, and sleep expert Olivia Arezzolo. Each member contributes guidance aligned with four pillars — movement, nutrition, connection, and sleep.

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