Grape-Scented Kettlebells

Drinkable KettleBallz Marks the Launch of Buzzballz Grapes Gone Wild

'BuzzBallz Grapes Gone Wild' is the newest flavor to join BuzzBallz's single-serve, ready-to-drink cocktail range and the brand is introducing it to a new generation of drinkers with a collectible, grape-scented five-pound KettleBallz that holds up to 1.5 liters of 'Grapes Gone Wild.' In a $20 KettleBallz kit (Grapes Gone Wild BuzzBallz not included) with a KettleBallz, there are also grape-scented terry sweatbands, wristbands, and a cooling towel.

Grape flavor has an enduring appeal rooted in childhood nostalgia, often reminding people of their favorite candies and juices, and this multisensorial launch taps into the juicy, comforting sweetness of grape. For this over-the-top launch, BuzzBallz teamed up with rapper and comedian David Burd, also known as Lil Dicky, for a humorous campaign full of fake 80s-style workout infomercials, skits and plenty of jokes.

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