Retail-Label Irish Whiskeys

M&S Has Lanuched Stillness Irish Whiskey With Boann Distillery

Marks & Spencer introduced Stillness, an own-label Irish whiskey created in partnership with Boann Distillery, featuring a triple-cask blend bottled at 40% ABV. Developed exclusively for M&S customers, the whiskey is now available across the retailer’s stores in Ireland and the UK.

The liquid was created over two years, with M&S product developers visiting Boann’s Lagavooren distillery for on-site blending and tasting sessions. Family-run Boann Distillery draws on more than 60 years of experience in the Irish drinks industry. Stillness offers notes of gentle vanilla, honeyed sweetness and soft oak, followed by a warming finish designed for both sipping and mixing.

For consumers, Stillness combines accessible private-label pricing with craft distillery provenance and regional storytelling. The launch reflects a broader retail trend of grocers developing exclusive spirits that strengthen own-brand ranges while offering shoppers distinctive products unavailable elsewhere.

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