Accessible Sportswear Campaigns

Decathlon Launches the 'Play It Smart' Campaign in Canada

Because of cutting-edge garment technology and levels of performance, accessible sportswear pieces have traditionally been hard to come by and this presents a barrier for many consumers. Decathlon, however, seeks to change this and promote sport as a way to strengthen physical and mental health. Recently, the world-renowned sports brand launched the Play It Smart campaign in Canada. Decathlon solidifies its position and commitment to the Canadian market through this marketing strategy—which includes traditional, digital, and in-store media. Decathlon's presence is definitely growing in the country, with various store openings expected in Quebec, Calgary, Ontario, and British Columbia. Decathlon's budget-friendly and accessible sportswear will definitely be of interest to Canadians who are experiencing challenging economic times, much like the rest of the world.

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