Surf-Focused Dating App Partnerships

The World Surf League has entered into a partnership with SURF — a dating application that will serve as the official dating app of the 2026 Lexus US Open of Surfing Presented by Pacifico, a nine-day summer event in Huntington Beach, California.

SURF distinguishes itself from conventional swipe-based platforms by prioritizing shared lifestyles and communities over superficial matching. It offers free, bespoke filters to find others based on specific interests such as festivals, pilates, backpacking, and now a dedicated World Surf League affiliation tag that allows surf enthusiasts to identify one another instantly.

Rob Long, CEO, SURF Dating, notes: With the World Surf League, we're applying a model we already know works—giving a highly aligned community the ability to find each other quickly, without the friction of traditional dating apps. When you remove the noise and focus on a shared lifestyle, better outcomes follow."

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