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Educational Historic Amp-Inspired Series

MESA/Boogie Launches 'What Makes a Boogie' Series

MESA/Boogie, the California-based amplifier manufacturer known for its handcrafted guitar and bass amplification, has launched a multi-episode video campaign titled 'What Makes a Boogie.' This venture explores the company's history, craftsmanship, and design philosophy through the insights of longtime employees and archival materials.

The first chapter of the 'What Makes a Boogie' series is titled 'History & Legacy.' It features an interview with Doug West, a 43-year veteran and the brand's Tone Lab Director, who provides a firsthand account of the company's evolution from its experimental beginnings in the late 1960s to its establishment in Petaluma, California, where every amplifier and cabinet has been built since 1980.

Overall, the 'What Makes a Boogie' series is intended to illuminate the culture of experimentation, originality, and tone-first thinking that has guided the company, with future episodes expected to highlight iconic products such as the Dual Rectifier, Mark IIC+, Mark V, and Subway bass amplifiers.

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Educational Historic Amp-Inspired Series
Source
Trend Hunter
Published
2026-06-17
Category
Commercials
Credited
australianmusician.au

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