Interactive Cat Treats

DELECTABLES Has Become the World's #1 Wet Cat Treat Brand

Unicharm's Hartz Mountain Corporation announced that 'DELECTABLES' wet cat treats have become the No. 1 global wet cat treat brand by retail value, an achievement timed to coincide with International Cat Day. Launched in 2016, the brand has grown in popularity through versatile, hand-fed formats, including the classic Lickable Treat, the interactive Squeeze Up and Lickable Spoon, designed to foster bonding between cats and owners across all life stages.

DELECTABLES has expanded beyond its core U.S. and Canadian markets into Australia and Mexico. This expansion contributes to Unicharm's broader pet care division, which reached 156.1 billion yen in net sales for FY 2025, a 5% year-over-year increase.

Unicharm has also pursued global expansion, including a full-scale entry into India's pet care market and a partnership with Brazilian pet food manufacturer Nutrie.

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