cinematic high fashion vignettes
Versace has unveiled the Fall 2026 campaign film, titled Versace Obsessed, Chapter II. The campaign was photographed by Steven Meisel and presented as a series of cinematic vignettes that capture the House's enduring influence on a new generation.
Versace Obsessed, Chapter II brings the house's past, present, and future together through a narrative that incorporates archival magazines from the 1990s and 2000s alongside previously unseen objects and rare volumes exploring Gianni Versace's opulent world. The campaign serves as an evolution of an ongoing story, as it reinforces the brand's inimitable attitude by surrounding its subjects with visual culture and artifacts that assert the power of Versace's singular aesthetic. The Fall/Winter 2026 collection itself honours foundational codes established by Gianni and Donatella Versace—grit and glamour, the divine and dirty, classicism and the street—through uncomplicated elegance expressed in the House's unmistakable motifs of Medusa, Greca, and a daring clash of leather and gold.
- Source
- Trend Hunter
- Published
- 2026-08-08
- Category
- Commercials
- Credited
- versace