Sports Hospitality Programs

American Express Expanded Its 2026 US Open Experience

American Express is expanding its activations for the 2026 US Open experience, introducing a new 'Tennis Rhythm Rally' digital game and a complimentary phone chain and charm station alongside returning fan favorites such as customized tennis balls and a Dove refresh station. American Express is also offering free MTA subway and bus rides to Card Members on-site during select hours to encourage tourism in New York City.

Exclusive Card Member perks include a lounge featuring The Moët Serve specialty drink in a tennis-themed can, a handwritten postcard station and wellness massage chairs for Platinum and Centurion Members. The Centurion Lounge offers dishes from chefs Kwame Onwuachi and Michael Solomonov, along with the tournament's signature GREY GOOSE Honey Deuce cocktail. Resy has also partnered with the brand to offer same-day reservations daily.

This year's expanded activations show how sustained sports sponsorships can continue to evolve to deliver fresh, tangible value that keeps Card Members engaged season after season.

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