In-Game Sports Experiences

Toca Boca and adidas are Inspiring Tween Girls to Stay Active

Spin Master's digital games studio Toca Boca and adidas teamed up to bring an empowering experience to Toca Boca World for tween girls so that players feel supported and confident, and as a result, are more likely to continue playing sports. According to research from the Women's Sports Foundation, by age 14, girls begin dropping out of sports at higher rates than boys, with puberty, confidence, and comfort in athletic spaces being factors.

This collaborative in-app experience features a free outdoor Home Designer location designed to encourage active play and bring sports like skating, volleyball and basketball into in-game stories, premium style packs inspired by adidas Originals collections, and limited-edition in-game items, like a yoga mat, a sports bag, and adidas' period-proof sportswear styles.

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