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Commercials

Chaotic Fashion Microdramas

The Scene by Marc Jacobs Introduces The Scene Bag

The campaign supporting Marc Jacobs' Pre-Fall 2026 collection includes an episodic microdrama, The Scene by Marc Jacobs, written by and starring acclaimed actress, producer, and screenwriter Rachel Sennott, and appearances from Francesca Scorsese, Morgan Maher and more. Named after The Scene Bag, the scripted minidrama fuses fashion and film with entertainment, telling the story of a woman's chaotic day leading up to an invitation to the Met Gala. With vibrant Manhattan as its backdrop, Sennott's story features awkward encounters on the subway platform, run-ins with a rat puppet at a restaurant, and, all the while, The Scene Bag is an ever-present, stylish companion.

Aligned with the rise of branded entertainment, The Scene is the first in an ongoing series of scripted microdramas coming to Marc Jacobs' social media channels.

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Source
Trend Hunter
Published
2026-07-29
Category
Commercials
Credited
marketingdive, prnewswire

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