Celebrity-Approved Wellness Campaigns

Wellhub Debuts Its First Major Campaign with Terry Crews

Global corporate wellness platform Wellhub has launched its first major brand campaign specifically for the US market, starring actor and wellness advocate Terry Crews and produced by Surreal Hotel Arts under the direction of acclaimed filmmaker Carlão Busato. This marks a significant milestone for the company's American expansion and the first US-led project from Surreal's New York office.

The campaign, which was created by the agency Euphoria Creative, features multiple versions of Crews moving seamlessly through a variety of wellness experiences. This serves to reflect the breadth of activities and services available through Wellhub, which has evolved beyond fitness to encompass mental health, mindfulness, nutrition, therapy, and sleep resources. The production employed robotic camera technology capable of executing precise, repeatable movements to multiply Crews' image within specific scenes.

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