Customizable Tennis Tournament Pop-Ups

Lacoste Partners with Tennis Giant for National Bank Open

Lacoste partnered with Tennis Giant at the National Bank Open in Montreal to create an interactive public activation where tournament attendees could customize select apparel and accessories using exclusive heritage-inspired patches. This pop-up offers fans a hands-on way to engage with the brand beyond the traditional retail experience. This initiative also coincides with Lacoste’s broader efforts to strengthen its Canadian presence through the recent revitalization of its boutiques at CF Toronto Eaton Centre and CF Carrefour Laval.

The ability to select from patches inspired by Lacoste’s 90-year tennis heritage provides a tangible link to the brand’s storied history, appealing to consumers who value authenticity and storytelling in their purchases. The Lacoste x Tennis Giant activation also leverages the social nature of live sporting events, as participants can share their creations on social media, tag the brand, and engage with other fans.

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