Tea Bag Charms

Twinings Turned Its Iconic Tea Packets into Practical Style Statements

Charms are having a major cultural moment, and Twinings leaned in by designing miniature, collectible Tea Bag Charms that clip onto bags, keys, and lanyards, turning a comforting tea packet into a portable, wearable expression of brand love. The emergency tea bag charms are available exclusively through a social media competition, and UK residents can win a colorful pouch for taking a tea bag to go.

Thanks to a clear window, the tea bag chosen to take to go is visible, doubling as a colorful style statement, an expression of personal taste preferences, and a subtle way for the brand to get more eyes on products like classic English Breakfast and the functional, biotin-boosted Superblends Glow, featuring strawberry, cucumber, green tea and aloe vera.

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